Please join Andrew Schwartz CPA in Toronto on Monday September 9th where he will be speaking at the Accounting and Finance Show being held at the Metro Toronto Convention Centre. More info about this conference is available at: https://www.terrapinn.com/exhibition/accounting-finance-show-toronto/index.stm.
The session is called: Turbo Charge the Niche Focus Within Your Practice.
The business world becomes more complicated every year. Yet most CPAs and other professionals continue to operate as generalists and serve a handful of clients in a wide range of industries. That being said:
- Why would a prospect go to a generalist when they can work with a specialist for a similar value?
- Why would a professional choose to operate as a generalist when there are enough potential clients in their area of interest to keep busy by being a specialist?
- And why wouldn’t a professional want to build a much deeper knowledge base within a niche to be able to work more effectively and give their clients better information and advice?
Andrew Schwartz, C.P.A., has built a niche CPA practice that has grown organically, consistently, and predictably each and every year since 1994. His specialty firm continues to grow exponentially due to its strong and recognized brand for providing tax and accounting services to healthcare professionals and their practices.
Andrew hopes to see you in Toronto on September 9th. Eh?