The business world becomes more complicated every year. Yet most CPAs and other professionals continue to operate as generalists and serve a handful of clients in a wide range of industries. That being said:
- Why would a prospect go to a generalist when they can work with a specialist for a similar value?
- Why would a professional choose to operate as a generalist when there are enough potential clients in their area of interest to keep busy by being a specialist?
- And why wouldn’t a professional want to build a much deeper knowledge base within a niche to be able to work more effectively and give their clients better information and advice?
Andrew Schwartz, C.P.A., has built a niche CPA practice that has grown organically, consistently, and predictably each and every year since 1994. His specialty firm continues to grow exponentially due to its strong and recognized brand for providing tax and accounting services to healthcare professionals and their practices.
In this September 25th session, Andrew will share his insights and tips on how to organically build a niche practice. The session is sponsored by McLane Middleton, 300 Trade Center, Suite 7600, Woburn, MA, and will run from 8 am to 9 am on Tuesday September 25th.